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Inconsistencies in the behavio...
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Inconsistencies in the behavioural effects of consumer ethnocentrism
Bibliographic Details
Main Authors:
George, Balabanis
,
Nikoletta-Theofania, Siamagka
Format:
text
Language:
eng
Published:
Emerald
2017
Subjects:
Country of origin,Consumer ethnocentrism,Global brands,Product category
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