Determinants of export intermediaries' service‐mix configurations

by George, Balabanis
Published 2005

Explaining the product‐specificity of country‐of‐origin effects

by Ting‐Hsiang, Tseng, George, Balabanis
Published 2011

Inconsistencies in the behavioural effects of consumer ethnocentrism

by George, Balabanis, Nikoletta-Theofania, Siamagka
Published 2017

The human values’ lenses of country of origin images

by George, Balabanis, Rene, Mueller, T.C., Melewar
Published 2002

Guest editorial

by George, Balabanis, Marios, Theodosiou, Evangelia S., Katsikea
Published 2004

Corporate social responsibility and economic performance in the top British companies: are they linked?

by George, Balabanis, Hugh C., Phillips, Jonathan, Lyall
Published 1998

Sometimes a celebrity holding a negative public image is the best product endorser

by Maria, Sääksjärvi, Katarina, Hellén, George, Balabanis
Published 2016

Market orientation in the top 200 British charity organizations and its impact on their performance

by George, Balabanis, Ruth E., Stables, Hugh C., Phillips
Published 1997

Explaining inconsistencies in implicit and explicit attitudes towards domestic and foreign products

by Ting-Hsiang, Tseng, George, Balabanis, Matthew Tingchi, Liu
Published 2018