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Young New Zealand shoppers' br...
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Young New Zealand shoppers' brand perceptions and ethnocentricity
Bibliographic Details
Main Authors:
Gurvinder S., Shergill
,
Yuli, Rosmala
,
Andrew G., Parsons
Format:
text
Language:
eng
Published:
Emerald
2010
Subjects:
Brand awareness,Ethnocentrism,New Zealand,Consumer behaviour,Shopping
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