Assessing the ethnocentric tendencies of different age‐cohorts in an emerging market

Bibliographic Details
Main Authors:	Madhurima, Deb, Himadri, Roy Chaudhuri
Format:	text
Language:	eng
Published:	Emerald 2012
Subjects:	India,Consumer behaviour,Ethnocentrism,Country of origin,Consumer ethnocentrism

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