The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude

Bibliographic Details
Main Authors:	Paul C.S., Wu, Yun‐Chen, Wang
Format:	text
Language:	eng
Published:	Emerald 2011
Subjects:	Electronic word‐of‐mouth (eWOM),Message appeal,Message source credibility,Product involvement,Brand attitude,Brand trust,Brands,Internet

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