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Consumer engagement with self-...
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Consumer engagement with self-expressive brands: brand love and WOM outcomes
Bibliographic Details
Main Authors:
Elaine, Wallace
,
Isabel, Buil
,
Leslie, de Chernatony
Format:
text
Language:
eng
Published:
Emerald
2014
Subjects:
Facebook,Advocacy,Brand engagement,Brand love,Self-expressive brands,Word of mouth (WOM),Consumer behaviour
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