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Effects of brand love, persona...
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Effects of brand love, personality and image on word of mouth
Bibliographic Details
Main Authors:
Ahmed, Rageh Ismail
,
Gabriella, Spinelli
Format:
text
Language:
eng
Published:
Emerald
2012
Subjects:
Brand love,Brand image,Brand personality,Word of mouth,Fashion brands,Brand identity
Holdings
Description
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