Brand love and positive word of mouth: the moderating effects of experience and price

Bibliographic Details
Main Authors:	Heikki, Karjaluoto, Juha, Munnukka, Katrine, Kiuru
Format:	text
Language:	eng
Published:	Emerald 2016
Subjects:	Trust,Experience,Brand love,Price,Word of mouth,Hedonic product,Self-expressiveness

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