The moderating role of price consciousness on the effectiveness of price discounts and premium promotions

The moderating role of price consciousness on the effectiveness of price discounts and premium promotions

Bibliographic Details
Main Authors:	Mariola, Palazón, Elena, Delgado
Format:	text
Language:	eng
Published:	Emerald 2009
Subjects:	Discounts,Premium pricing,Promotional methods,Consumer behaviour

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