Applicability of a brand trust scale across product categories

by Elena, Delgado‐Ballester
Published 2004

The moderating role of price consciousness on the effectiveness of price discounts and premium promotions

by Mariola, Palazón, Elena, Delgado
Published 2009

Hedonic or utilitarian premiums: does it matter?

by Mariola, Palazon, Elena, Delgado-Ballester
Published 2013

Building online brands through brand alliances in internet

by Elena, Delgado‐Ballester, Miguel, Hernández‐Espallardo
Published 2008

Revitalising brands through communication messages: the role of brand familiarity

by Elena, Delgado‐Ballester, Angeles, Navarro, María, Sicilia
Published 2012

Does brand trust matter to brand equity?

by Elena, Delgado‐Ballester, José, Luis Munuera‐Alemán
Published 2005

Brand experimental value versus brand functional value: which matters more for the brand?

by Elena, Delgado-Ballester, Estela, Fernandez Sabiote
Published 2015

Brand trust in the context of consumer loyalty

by Elena, Delgado‐Ballester, José, Luis Munuera‐Alemán
Published 2001

Integrated marketing communications

by Angeles, Navarro, Maria, Sicilia, Elena, Delgado‐Ballester
Published 2009

Product innovation in small manufacturers, market orientation and the industry's five competitive forces

by Miguel, Hernández‐Espallardo, Elena, Delgado‐Ballester
Published 2009

Content validity evidences in test development: An applied perspective

by Elena Delgado-Rico, Hugo Carrctero-Dios, Willibald Ruch
Published 2012-01-01

Store image influences in consumers’ perceptions of store brands: the moderating role of value consciousness

by Elena, Delgado-Ballester, Miguel, Hernandez-Espallardo, Augusto, Rodriguez-Orejuela
Published 2014

Niveles de anticuerpos bactericidas frente a meningococo C tras la vacunación de niños de 2 a 6 años de edad en Andalucía

by Elena Delgado Torralbo, Julio Vázquez Moreno, Javier García León, Jesús González Enríquez, Ferrán Martínez Navarro, Sonsoles Berrón Morato, José María Mayoral Cortés, Mª. Angeles Rubin Gómez, Camila Méndez Martínez, Margarita Cortés Majó, Mónica Chaves Caballero, Mª Luisa Bernal González
Published 2000-01-01