The moderating role of price consciousness on the effectiveness of price discounts and premium promotions
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| Format: | text |
| Language: | eng |
| Published: |
Emerald
2009
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| Subjects: |
| id |
10.1108-10610420910972837 |
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| recordtype |
eprints |
| spelling |
10.1108-106104209109728372009-07-17 The moderating role of price consciousness on the effectiveness of price discounts and premium promotions Mariola, Palazón Mariola, Palazón Elena, Delgado Elena, Delgado Discounts,Premium pricing,Promotional methods,Consumer behaviour Emerald 2009-07-17 text text/HTML 10.1108/10610420910972837 https://www.emeraldinsight.com/doi/10.1108/10610420910972837 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=Journal+of+Product+%26+Brand+Management&rft.volume=18&rft.issue=4&rft.spage=306&rft.epage=312&rft.issn=1061-0421&rft.id=info%3Adoi%2F10.1108%2F10610420910972837 eng Emerald All rights reserved. |
| repository_type |
Digital Repository |
| institution_category |
Foreign Institution |
| institution |
Emerald |
| building |
Emerald Repository |
| collection |
Online Access |
| language |
eng |
| topic |
Discounts,Premium pricing,Promotional methods,Consumer behaviour |
| spellingShingle |
Discounts,Premium pricing,Promotional methods,Consumer behaviour Mariola, Palazón Elena, Delgado The moderating role of price consciousness on the effectiveness of price discounts and premium promotions |
| description |
|
| author2 |
Mariola, Palazón |
| author_facet |
Mariola, Palazón Mariola, Palazón Elena, Delgado |
| format |
text |
| author |
Mariola, Palazón Elena, Delgado |
| author_sort |
Mariola, Palazón |
| title |
The moderating role of price consciousness on the effectiveness of price discounts and premium promotions |
| title_short |
The moderating role of price consciousness on the effectiveness of price discounts and premium promotions |
| title_full |
The moderating role of price consciousness on the effectiveness of price discounts and premium promotions |
| title_fullStr |
The moderating role of price consciousness on the effectiveness of price discounts and premium promotions |
| title_full_unstemmed |
The moderating role of price consciousness on the effectiveness of price discounts and premium promotions |
| title_sort |
moderating role of price consciousness on the effectiveness of price discounts and premium promotions |
| publisher |
Emerald |
| publishDate |
2009 |
| first_indexed |
2018-10-11T13:45:31Z |
| last_indexed |
2018-10-11T13:45:31Z |
| _version_ |
1614036894160519168 |