Ethnically targeted advertising : views of those not targeted
This paper sets out to extend current knowledge on advertising effects on those not targeted by noting unintended consequences on attitudinal, emotional, and behavioral reactions.
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| Format: | Article |
| Language: | English English |
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Asia Pacific Journal of Marketing and Logistics
2007
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| Online Access: | http://ir.unimas.my/534/ http://ir.unimas.my/534/1/16%20Ethnically%20targeted%20advertising%20Views%20of%20those%20not%20targeted.pdf http://ir.unimas.my/534/2/16Ethnically%20targeted%20advertising%20Views%20of%20those%20not%20targeted%20%28abstract%29.pdf |