Consumption intention toward ethnic food: determinants of Dayak food choice by Malaysians
The awareness and trying of ethnic cuisine have increased due to the developing exchange of trade, movement of ethnicities across the globe, and tourist traveling opportunities. More people consume ethnic food for the appreciation of the culture and taste. Although the Dayaks are the largest indig...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier B.V.
2017
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| Subjects: | |
| Online Access: | http://ir.unimas.my/15633/ http://ir.unimas.my/15633/ http://ir.unimas.my/15633/ http://ir.unimas.my/15633/1/Consumption%20intention%20toward%20ethnic%20food%20%28abstract%29.pdf |