Ethnic groups' attitude and behavioral intention : the impact of language in packing
The main aim of this study is to determine the impact of language in packaging toward different ethic group's attitude and behavior intention. Besides, it intends to show the reaction of respondents towards package that imprinted with their ethic language and their second language.
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| Format: | Project Report |
| Language: | English English |
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Universiti Malaysia Sarawak
2005
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| Online Access: | http://ir.unimas.my/1020/ http://ir.unimas.my/1020/1/chin%2Bsien%2Bfah.pdf http://ir.unimas.my/1020/7/2013-03-prChinSienfull.pdf |