An exploratory study of service quality effectiveness on intention to complain among mobile phone users in Kuching
This study aims to investigate the relationship between customer service effectiveness and complaint behavior. This study focuses on users of mobile telecommunication services through a questionnaire survey in Kuching. 224 respondents participated in this study. Methodologies employed are descrip...
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| Format: | Project Report |
| Language: | English English |
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Universiti Malaysia Sarawak, (UNIMAS)
2011
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| Online Access: | http://ir.unimas.my/6401/ http://ir.unimas.my/6401/1/AN%20EXPLORATORY%20STUDY%20OF%20SERVICE%20QUALITY%20EFFECTIVENESS%20ON%20INTENTION%20TO%20COMPLAIN%20AMONG%20MOBILE%20PHONE%20USERS%20IN%20KUCHING%2824%20pgs%29..pdf http://ir.unimas.my/6401/7/AN%20EXPLORATORY%20STUDY%20OF%20SERVICE%20QUALITY%20EFFECTIVENESS%20ON%20INTENTION%20TO%20COMPLAIN%20AMONG%20MOBILE%20PHONE%20USERS%20IN%20KUCHING%28OCR%29.pdf |
Internet
http://ir.unimas.my/6401/http://ir.unimas.my/6401/1/AN%20EXPLORATORY%20STUDY%20OF%20SERVICE%20QUALITY%20EFFECTIVENESS%20ON%20INTENTION%20TO%20COMPLAIN%20AMONG%20MOBILE%20PHONE%20USERS%20IN%20KUCHING%2824%20pgs%29..pdf
http://ir.unimas.my/6401/7/AN%20EXPLORATORY%20STUDY%20OF%20SERVICE%20QUALITY%20EFFECTIVENESS%20ON%20INTENTION%20TO%20COMPLAIN%20AMONG%20MOBILE%20PHONE%20USERS%20IN%20KUCHING%28OCR%29.pdf