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Are you providing the “right” customer experience? The case of Banca Popolare di Bari

Are you providing the “right” customer experience? The case of Banca Popolare di Bari

Bibliographic Details
Main Authors: Philipp, Klaus, Michele, Gorgoglione, Daniela, Buonamassa, Umberto, Panniello, Bang, Nguyen
Format: text
Language:eng
Published: Emerald 2013
Subjects:
Marketing strategy,Customer experience,Customer experience management,Customer experience quality,Customer experience strategy,EXQ

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