The dark side of CRM: advantaged and disadvantaged customers

by Bang, Nguyen, Lyndon, Simkin
Published 2013

A review of customer relationship management: successes, advances, pitfalls and futures

by Bang, Nguyen, Dilip S., Mutum
Published 2012

Misuse of information and privacy issues: understanding the drivers for perceptions of unfairness

by Bang, Nguyen, Lyndon, Simkin
Published 2017

When will firms share information and collaborate to achieve innovation?

by Mo, Li, Bang, Nguyen
Published 2017

The dynamic models of consumers’ symbolic needs: in the context of restaurant brands

by Sung Ho, Han, Bang, Nguyen, Lyndon, Simkin
Published 2016

Guest editorial

by TC, Melewar, Bang, Nguyen, Bill, Merrilees
Published 2015

The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality

by Arnold, Japutra, Keni, Keni, Bang, Nguyen
Published 2015

Decision and intuition during organizational change

by Usman, Talat, Kirk, Chang, Bang, Nguyen
Published 2017

Internet of things capability and alliance

by Xiaoyu, Yu, Bang, Nguyen, Yi, Chen
Published 2016

It’s just not fair: exploring the effects of firm customization on unfairness perceptions, trust and loyalty

by Bang, Nguyen, Philipp, “Phil” Klaus, Lyndon, Simkin
Published 2014

Place-based brand experience, place attachment and loyalty

by Sylvia, Cardinale, Bang, Nguyen, TC, Melewar
Published 2016

Corporate branding, identity, image and reputation (COBIIR)

by T.C., Melewar, Bang, Nguyen, Temi, Abimbola
Published 2013

Customer engagement planning emerging from the “individualist-collectivist”-framework

by Bang, Nguyen, Kirk, Chang, Lyndon, Simkin
Published 2014

The role of ideal self-congruence and brand attachment in consumers’ negative behaviour

by Arnold, Japutra, Yuksel, Ekinci, Lyndon, Simkin, Bang, Nguyen
Published 2018

Luxury brand purchases and the extended self

by Meng-Shan Sharon, Wu, Cheng-Hao Steve, Chen, Bang, Nguyen
Published 2015

Organizational citizenship behavior, identification, psychological contract and leadership frames

by Bang, Nguyen, Kirk, Chang, Chris, Rowley, Arnold, Japutra
Published 2016

Developing a service value measurement scale in retail banking services

by Sanjit Kumar, Roy, Rik, Paul, Ali, Quazi, Bang, Nguyen
Published 2018

Are you providing the “right” customer experience? The case of Banca Popolare di Bari

by Philipp, Klaus, Michele, Gorgoglione, Daniela, Buonamassa, Umberto, Panniello, Bang, Nguyen
Published 2013

Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry

by Khian Sin, Ong, Bang, Nguyen, Sharifah Faridah, Syed Alwi
Published 2017

Antecedents and consequences of corporate communication management (CCM)

by Bahtiar, Mohamad, Bang, Nguyen, TC, Melewar, Rossella, Gambetti
Published 2018