The roles of emotion induced by types of restaurant attributes in advertisement on evaluation

The roles of emotion induced by types of restaurant attributes in advertisement on evaluation

Bibliographic Details
Main Authors:	Nak, Hwan Choi, Yen‐Soon, Kim
Format:	text
Language:	eng
Published:	Emerald 2012
Subjects:	Restaurants,Consumer behaviour,Advertising,Marketing strategy,Hedonic attribute,Performance attribute,Reliability attribute,Cheerful,Quiescence

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