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Cognitive, affective attributes and conative, behavioural responses in retail corporate branding
Bibliographic Details
Main Authors:
Rui, Vinhas Da Silva
,
Sharifah, Faridah Syed Alwi
Format:
text
Language:
eng
Published:
Emerald
2006
Subjects:
Retailing,Corporate branding,Cognition,Product attributes,Consumer behaviour,Brand management
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Description
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