Cross‐cultural investigation of US and Indian consumer’s apparel attribute choices applying Kano’s theory

Cross‐cultural investigation of US and Indian consumer’s apparel attribute choices applying Kano’s theory

Bibliographic Details
Main Authors: Shubhapriya, Bennur, Byoungho, Jin
Format: text
Language:eng
Published: Emerald 2013
Subjects:
Apparel product attributes,Kano's theory,US consumers,Indian consumers,Essential attributes,Differentiating attributes,India,United States of America

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