The roles of emotion induced by types of restaurant attributes in advertisement on evaluation

The roles of emotion induced by types of restaurant attributes in advertisement on evaluation

Bibliographic Details
Main Authors: Nak, Hwan Choi, Yen‐Soon, Kim
Format: text
Language:eng
Published: Emerald 2012
Subjects:
Restaurants,Consumer behaviour,Advertising,Marketing strategy,Hedonic attribute,Performance attribute,Reliability attribute,Cheerful,Quiescence
id 10.1108-20408741211264558
recordtype eprints
spelling 10.1108-204087412112645582012-08-17 The roles of emotion induced by types of restaurant attributes in advertisement on evaluation Nak, Hwan Choi Nak, Hwan Choi Yen‐Soon, Kim Yen‐Soon, Kim Restaurants,Consumer behaviour,Advertising,Marketing strategy,Hedonic attribute,Performance attribute,Reliability attribute,Cheerful,Quiescence Emerald 2012-08-17 text text/HTML 10.1108/20408741211264558 https://www.emeraldinsight.com/doi/10.1108/20408741211264558 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=Nankai+Business+Review+International&rft.volume=3&rft.issue=3&rft.spage=224&rft.epage=241&rft.issn=2040-8749&rft.id=info%3Adoi%2F10.1108%2F20408741211264558 eng Emerald All rights reserved.
repository_type Digital Repository
institution_category Foreign Institution
institution Emerald
building Emerald Repository
collection Online Access
language eng
topic Restaurants,Consumer behaviour,Advertising,Marketing strategy,Hedonic attribute,Performance attribute,Reliability attribute,Cheerful,Quiescence
spellingShingle Restaurants,Consumer behaviour,Advertising,Marketing strategy,Hedonic attribute,Performance attribute,Reliability attribute,Cheerful,Quiescence
Nak, Hwan Choi
Yen‐Soon, Kim
The roles of emotion induced by types of restaurant attributes in advertisement on evaluation
description
author2 Nak, Hwan Choi
author_facet Nak, Hwan Choi
Nak, Hwan Choi
Yen‐Soon, Kim
format text
author Nak, Hwan Choi
Yen‐Soon, Kim
author_sort Nak, Hwan Choi
title The roles of emotion induced by types of restaurant attributes in advertisement on evaluation
title_short The roles of emotion induced by types of restaurant attributes in advertisement on evaluation
title_full The roles of emotion induced by types of restaurant attributes in advertisement on evaluation
title_fullStr The roles of emotion induced by types of restaurant attributes in advertisement on evaluation
title_full_unstemmed The roles of emotion induced by types of restaurant attributes in advertisement on evaluation
title_sort roles of emotion induced by types of restaurant attributes in advertisement on evaluation
publisher Emerald
publishDate 2012
first_indexed 2018-10-11T20:20:48Z
last_indexed 2018-10-11T20:20:48Z
_version_ 1614061762880995328

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