The roles of emotion induced by types of restaurant attributes in advertisement on evaluation

Bibliographic Details
Main Authors:	Nak, Hwan Choi, Yen‐Soon, Kim
Format:	text
Language:	eng
Published:	Emerald 2012
Subjects:	Restaurants,Consumer behaviour,Advertising,Marketing strategy,Hedonic attribute,Performance attribute,Reliability attribute,Cheerful,Quiescence

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