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Relevant attributes of Portugu...
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Relevant attributes of Portuguese wines: matching regions and consumer's involvement level
Bibliographic Details
Main Authors:
Teresa C., Fernandes Ferreira Madureira
,
Fernando J., Simões de Sousa Nunes
Format:
text
Language:
eng
Published:
Emerald
2013
Subjects:
Portugal,Wines,Decision making,Consumer behaviour,Product attributes,Wine extrinsic and intrinsic attributes,Consumer decision process,Wine business,Market orientation
Holdings
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