Customer activity in service

by Karl-Jacob, Mickelsson
Published 2013

“Running is my boyfriend”: consumers’ relationships with activities

by Karl-Jacob, Mickelsson
Published 2017

A customer‐dominant logic of service

by Kristina, Heinonen, Tore, Strandvik, Karl‐Jacob, Mickelsson, Bo, Edvardsson, Erik, Sundström, Per, Andersson
Published 2010