Branding in the Asian context: a Malaysian perspective

by Sharifah, Faridah Syed Alwi, T.C., Melewar
Published 2013

Online brand attributes and online corporate brand images

by Rui, Vinhas Da Silva, Sharifah, Faridah Syed Alwi
Published 2008

Segmentation and brand positioning for Islamic financial services

by Rusnah, Muhamad, T.C., Melewar, Sharifah, Faridah Syed Alwi
Published 2012

Cognitive, affective attributes and conative, behavioural responses in retail corporate branding

by Rui, Vinhas Da Silva, Sharifah, Faridah Syed Alwi
Published 2006

The link between offline brand attributes and corporate brand image in bookstores

by Rui, Vinhas Da Silva, Sharifah, Faridah Syed Alwi
Published 2008

Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry

by Khian Sin, Ong, Bang, Nguyen, Sharifah Faridah, Syed Alwi
Published 2017

Explicating industrial brand equity

by Sharifah Faridah, Syed Alwi, Bang, Nguyen, TC, Melewar, Yeat Hui, Loh, Martin, Liu
Published 2016

Coupon redemption behaviour: a Malaysian cross-segment investigation

by Philip, J. Kitchen, Sharifah, Faridah Syed Alwi, Norbani, Che-Ha, Pei, Yee Lim
Published 2014

Online corporate brand images and consumer loyalty

by Nik Zainun
Published 2009