Explicating industrial brand equity

Bibliographic Details
Main Authors:	Sharifah Faridah, Syed Alwi, Bang, Nguyen, TC, Melewar, Yeat Hui, Loh, Martin, Liu
Format:	text
Language:	eng
Published:	Emerald 2016
Subjects:	Brand image,Commitment,Brand loyalty,Brand performance,Brand equity,Corporate brand

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