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Segmentation and brand positio...
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Segmentation and brand positioning for Islamic financial services
Bibliographic Details
Main Authors:
Rusnah, Muhamad
,
T.C., Melewar
,
Sharifah, Faridah Syed Alwi
Format:
text
Language:
eng
Published:
Emerald
2012
Subjects:
Market segmentation,Islamic financial services,Shariah,Product/brand positioning,Buying motive,Marketing communication strategy,Consumer behaviour
Holdings
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