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Consumer-based virtual brand p...
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Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Bibliographic Details
Main Authors:
Khian Sin, Ong
,
Bang, Nguyen
,
Sharifah Faridah, Syed Alwi
Format:
text
Language:
eng
Published:
Emerald
2017
Subjects:
Malaysia,Customer satisfaction,Brand loyalty,Consumer-based virtual brand personality,Online branding
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