What information do customers use when choosing a restaurant?

by Marta, Pedraja, Jesús, Yagüe
Published 2001

Alternative panel models to evaluate the store brand market share

by Natalia, Rubio, María, Jesús Yagüe
Published 2009

Exploring non‐linear effects of determinants on tourists' satisfaction

by Sara, Campo, María, Jesús Yagüe
Published 2009

Measuring private labels brand equity: a consumer perspective

by Andres, Cuneo, Pilar, Lopez, Maria, Jesus Yagüe
Published 2012

Strategic management of store brands: an analysis from the manufacturer's perspective

by Javier, Oubiña, Natalia, Rubio, María, Jesús Yagüe
Published 2006

Perceived quality and price: their impact on the satisfaction of restaurant customers

by Marta, Pedraja Iglesias, M., Jesus Yagüe Guillén
Published 2004

Private label brands: measuring equity across consumer segments

by Andres, Cuneo, Pilar, Lopez, Maria, Jesus Yague
Published 2012

Store brand evaluative process in an international context

by Mónica, Gómez-Suárez, Myriam, Quinones, Maria Jesús, Yagúe
Published 2016

Satisfacción y poder en los canales de distribución

by Ignacio Cruz Roche, Ma. Jesús Yagüe Guillén, Javier Oubiña Barbolla, Jean-Pierre Lévy Mangin
Published 2004-01-01