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Store brand evaluative process...
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Store brand evaluative process in an international context
Bibliographic Details
Main Authors:
Mónica, Gómez-Suárez
,
Myriam, Quinones
,
Maria Jesús, Yagúe
Format:
text
Language:
eng
Published:
Emerald
2016
Subjects:
Purchase intention,Attitude,Store brand,Preference,Private label
Holdings
Description
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