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Strategic management of store...
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Strategic management of store brands: an analysis from the manufacturer's perspective
Bibliographic Details
Main Authors:
Javier, Oubiña
,
Natalia, Rubio
,
María, Jesús Yagüe
Format:
text
Language:
eng
Published:
Emerald
2006
Subjects:
Generics,Brands,Strategic management,Merchandising,Spain
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Description
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