Shelf management of store brands: analysis of manufacturers' perceptions

by Mónica, Gómez, Natalia, Rubio
Published 2008

Alternative panel models to evaluate the store brand market share

by Natalia, Rubio, María, Jesús Yagüe
Published 2009

Manufacturer's characteristics that determine the choice of producing store brands

by Mónica, Gómez, Natalia, Rubio Benito
Published 2008

Measuring customer experience in physical retail environments

by Juan Carlos, Bustamante, Natalia, Rubio
Published 2017

The relative importance of brand‐packaging, price and taste in affecting brand preferences

by José, Luis Méndez, Javier, Oubiña, Natalia, Rubio
Published 2011

Strategic management of store brands: an analysis from the manufacturer's perspective

by Javier, Oubiña, Natalia, Rubio, María, Jesús Yagüe
Published 2006

Explanatory factors regarding manufacturer brand price consistency

by José, Luis Méndez, Javier, Oubiña, Natalia, Rubio
Published 2006

Value and store brand identification in food products

by Natalia, Rubio, Nieves, Villaseñor, Javier, Oubiña
Published 2014

Understanding brand loyalty of the store brand’s customer base

by Natalia, Rubio, Javier, Oubiña, Mónica, Gómez-Suárez
Published 2015