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Private label brands: measurin...
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Private label brands: measuring equity across consumer segments
Bibliographic Details
Main Authors:
Andres, Cuneo
,
Pilar, Lopez
,
Maria, Jesus Yague
Format:
text
Language:
eng
Published:
Emerald
2012
Subjects:
Private labels,Store brands,Brand equity,Consumer segments,Multinomial logit,Demographics,Market segmentation
Holdings
Description
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