Consumer perceptions of cobrands: the role of brand positioning strategies

Bibliographic Details
Main Authors:	Jaywant, Singh, Stavros, P. Kalafatis, Lesley, Ledden
Format:	text
Language:	eng
Published:	Emerald 2014
Subjects:	Brand positioning,Quasi-experiment,PLS-SEM,Cobranding

Similar Items

Trial, repeat purchase and spillover effects of cobranded extensions
by: Vijay, Ganesh Hariharan, et al.
Published: (2012)

Word-of-mouth generation and brand communication strategy
by: Andreia Gabriela, Andrei, et al.
Published: (2017)

Managing online service recovery: procedures, justice and customer satisfaction
by: Jaywant, Singh, et al.
Published: (2016)

How public sport centers can improve the sport consumer experience
by: Ignacio, Cepeda-Carrión, et al.
Published: (2018)

An updated and expanded assessment of PLS-SEM in information systems research
by: Joe, Hair, et al.
Published: (2017)

Effects of structural and bonding-based attachment on brand loyalty
by: Diyawu Rahman, Adam, et al.
Published: (2018)

The impacts of brand experiences on brand loyalty: mediators of brand love and trust
by: Chao-Chin, Huang
Published: (2017)

Issues and challenges in the positioning of service brands: a review
by: Charles, Blankson, et al.
Published: (1999)

An assessment of the use of partial least squares structural equation modeling (PLS-SEM) in hospitality research
by: Faizan, Ali, et al.
Published: (2018)

The differential impact of brand equity on B2B co‐branding
by: Stavros P., Kalafatis, et al.
Published: (2012)

Strategies and competitiveness for emerging countries
by: Segundo J., Castro-Gonzales, et al.
Published: (2017)

Direct and indirect effect of brand experience on true brand loyalty: role of involvement
by: Veeva, Mathew, et al.
Published: (2018)

An integrated adoption model for Islamic credit card: PLS-SEM based approach
by: Dariyoush, Jamshidi, et al.
Published: (2018)

Celebrity endorsement, self-brand connection and consumer-based brand equity
by: Abhishek, Dwivedi, et al.
Published: (2015)

Determining the causal relationships that affect consumer-based brand equity
by: Pedro Marcelo, Torres, et al.
Published: (2015)

The effects of consumer preferences and perceptions of Chinese tea beverages on brand positioning strategies
by: Cheng‐Wen, Lee, et al.
Published: (2009)

How brand loyal shoppers respond to three different brand discontinuation scenarios
by: Denisa, Hebblethwaite, et al.
Published: (2017)

The interrelationships between self-determined motivations, memorable experiences and overall satisfaction
by: Lintje, Sie, et al.
Published: ()

Exploring antecedents and consequences of young consumers’ perceived global brand equity
by: Phillip, Frank, et al.
Published: (2016)

Green product purchase intention: impact of green brands, attitude, and knowledge
by: Norazah, Mohd Suki
Published: (2016)

Comparisons of media types and congruence in positioning of service brands
by: Charles, Blankson, et al.
Published: (2014)

Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications
by: Abhishek, Dwivedi, et al.
Published: (2018)

Identifying and treating unobserved heterogeneity with FIMIX-PLS: part I – method
by: Joe F., Hair, Jr., et al.
Published: (2016)

Identifying and treating unobserved heterogeneity with FIMIX-PLS
by: Lucy M., Matthews, et al.
Published: (2016)

Positioning strategies of international and multicultural‐oriented service brands
by: Charles, Blankson, et al.
Published: (2007)

The impact of time on perceptions of educational value
by: Lesley, Ledden, et al.
Published: (2010)

Partial least squares structural equation modeling (PLS-SEM)
by: Joe, F. Hair Jr, et al.
Published: (2014)

Britain in bloom? A study into Chinese tourists’ experience
by: Zhibin, Lin, et al.
Published: (2015)

Work characteristics and work performance of knowledge workers
by: Tomislav, Hernaus, et al.
Published: (2014)

The significance of definitional dimensions of luxury food
by: Laura Helena, Hartmann, et al.
Published: (2016)

Open innovation in specialized SMEs: the case of supercars
by: Andres, Ramirez-Portilla, et al.
Published: (2017)

An assessment of national healthcare service delivery: a Ghanaian illustration
by: Kwabena G., Boakye, et al.
Published: (2017)

Adoption of digital payment systems in the era of demonetization in India
by: Brijesh, Sivathanu
Published: ()

An empirical study on the adoption of M-learning apps among IT/ITeS employees
by: Rajasshrie, Pillai, et al.
Published: ()

Adoption of internet of things (IOT) based wearables for elderly healthcare – a behavioural reasoning theory (BRT) approach
by: Brijesh, Sivathanu
Published: ()

Model specification issues in PLS-SEM
by: Deepak S., Kumar, et al.
Published: ()

Institutional discrimination of women and workplace harassment of female expatriates
by: Benjamin, Bader, et al.
Published: (2018)

“This theatre is a part of me” contrasting brand attitude and brand attachment as drivers of audience behaviour
by: Carsten, Baumgarth
Published: (2014)

Impact of brand familiarity on brands experience dimensions for financial services brands
by: Dhananjay, Bapat
Published: (2017)

The impact of corporate social responsibility on brand equity: consumer responses to two types of fit
by: Francisco, Guzmán, et al.
Published: (2017)