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Consumer perceptions of cobran...
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Consumer perceptions of cobrands: the role of brand positioning strategies
Bibliographic Details
Main Authors:
Jaywant, Singh
,
Stavros, P. Kalafatis
,
Lesley, Ledden
Format:
text
Language:
eng
Published:
Emerald
2014
Subjects:
Brand positioning,Quasi-experiment,PLS-SEM,Cobranding
Holdings
Description
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