Determining the causal relationships that affect consumer-based brand equity

Determining the causal relationships that affect consumer-based brand equity

Bibliographic Details
Main Authors: Pedro Marcelo, Torres, Mário Gomes, Augusto, João Veríssimo, Lisboa
Format: text
Language:eng
Published: Emerald 2015
Subjects:
Brand equity,SEM,Brand loyalty,Perceived quality,Brand awareness

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