Green product purchase intention: impact of green brands, attitude, and knowledge

Green product purchase intention: impact of green brands, attitude, and knowledge

Bibliographic Details
Main Author: Norazah, Mohd Suki
Format: text
Language:eng
Published: Emerald 2016
Subjects:
Partial least squares (PLS),Attitude towards green brand,Green brand knowledge,Green brand positioning,Green products purchase intention

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