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The differential impact of bra...
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The differential impact of brand equity on B2B co‐branding
Bibliographic Details
Main Authors:
Stavros P., Kalafatis
,
Natalia, Remizova
,
Debra, Riley
,
Jaywant, Singh
Format:
text
Language:
eng
Published:
Emerald
2012
Subjects:
Co‐branding,Brand alliance,Asymmetry,Experimental design,Repeated measures ANOVA,United Kingdom,Corporate strategy,Brand equity,Brand management
Holdings
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