Adoption strategies of social media in B2B firms: a multiple case study approach

Adoption strategies of social media in B2B firms: a multiple case study approach

Bibliographic Details
Main Authors:	Maryam, Lashgari, Catherine, Sutton-Brady, Klaus, Solberg Søilen, Pernilla, Ulfvengren
Format:	text
Language:	eng
Published:	Emerald 2018
Subjects:	Strategy,IMC,B2B marketing,Communication channels,Social media adoption

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