Skip to content
VuFind
All Fields
Title
Author
Subject
Call Number
ISBN/ISSN
Tag
Find
Advanced
Search
Adoption strategies of social...
Holdings
Cite this
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
Adoption strategies of social media in B2B firms: a multiple case study approach
Bibliographic Details
Main Authors:
Maryam, Lashgari
,
Catherine, Sutton-Brady
,
Klaus, Solberg Søilen
,
Pernilla, Ulfvengren
Format:
text
Language:
eng
Published:
Emerald
2018
Subjects:
Strategy,IMC,B2B marketing,Communication channels,Social media adoption
Holdings
Description
Similar Items
Staff View
Similar Items
Insights on the adoption of social media marketing in B2B services
by: Nicoletta, Buratti, et al.
Published: (2018)
The adoption of technological innovations in a B2B context: an empirical study on the higher education industry in Egypt
by: Rania, Mohamed Samir Hussein, et al.
Published: (2014)
Exploring antecedents of social media usage in B2B: a systematic review
by: Federica, Pascucci, et al.
Published: (2018)
The impact of social media on the B2B CMO
by: Mike, Bernard
Published: (2016)
Drivers leading firm adoption of internet banking services
by: Danny P., Claro, et al.
Published: (2016)
×
Loading...