Using Product Variables of Business- to-Business (B2B) Media to Assess the Impacts of Social Media
An original approach uses the three variables of timeliness, confidentiality, and utility of business-to-business (B2B) media products to study the impacts of social media. Interviews with B2B media practitioners in the UK reveal that social media have partially and weakly influenced the timeliness...
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| Format: | Article |
| Language: | English |
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University of Westminster Press
2016-11-01
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| Series: | Westminster Papers in Communication and Culture |
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| Online Access: | https://www.westminsterpapers.org/articles/222 |