Strategic B2B customer experience management: the importance of outcomes-based measures

Bibliographic Details
Main Authors: Judy, Zolkiewski, Victoria, Story, Jamie, Burton, Paul, Chan, Andre, Gomes, Philippa, Hunter-Jones, Lisa, O’Malley, Linda D., Peters, Chris, Raddats, William, Robinson
Format: text
Language:eng
Published: Emerald 2017
Subjects: