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Adoption strategies of social...
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Adoption strategies of social media in B2B firms: a multiple case study approach
Bibliographic Details
Main Authors:
Maryam, Lashgari
,
Catherine, Sutton-Brady
,
Klaus, Solberg Søilen
,
Pernilla, Ulfvengren
Format:
text
Language:
eng
Published:
Emerald
2018
Subjects:
Strategy,IMC,B2B marketing,Communication channels,Social media adoption
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