Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications

Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications

Bibliographic Details
Main Authors: Abhishek, Dwivedi, Robert, McDonald
Format: text
Language:eng
Published: Emerald 2018
Subjects:
Brand authenticity,Brand marketing communications,Clarity of positioning
id 10.1108-EJM-11-2016-0665
recordtype eprints
spelling 10.1108-EJM-11-2016-06652018-07-09 Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications Abhishek, Dwivedi Abhishek, Dwivedi Robert, McDonald Robert, McDonald Brand authenticity,Brand marketing communications,Clarity of positioning Emerald 2018-07-09 text text/HTML 10.1108/EJM-11-2016-0665 https://www.emeraldinsight.com/doi/10.1108/EJM-11-2016-0665 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=European+Journal+of+Marketing&rft.volume=52&rft.issue=7%2F8&rft.spage=1387&rft.epage=1411&rft.issn=0309-0566&rft.id=info%3Adoi%2F10.1108%2FEJM-11-2016-0665 eng Emerald All rights reserved.
repository_type Digital Repository
institution_category Foreign Institution
institution Emerald
building Emerald Repository
collection Online Access
language eng
topic Brand authenticity,Brand marketing communications,Clarity of positioning
spellingShingle Brand authenticity,Brand marketing communications,Clarity of positioning
Abhishek, Dwivedi
Robert, McDonald
Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications
description
author2 Abhishek, Dwivedi
author_facet Abhishek, Dwivedi
Abhishek, Dwivedi
Robert, McDonald
format text
author Abhishek, Dwivedi
Robert, McDonald
author_sort Abhishek, Dwivedi
title Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications
title_short Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications
title_full Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications
title_fullStr Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications
title_full_unstemmed Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications
title_sort building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications
publisher Emerald
publishDate 2018
first_indexed 2018-10-12T10:42:30Z
last_indexed 2018-10-12T10:42:30Z
_version_ 1614115976790409216

Similar Items