APA Citation

Abhishek, D., & Robert, M. (2018). Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications. Emerald.

Chicago Style Citation

Abhishek, Dwivedi, and McDonald Robert. Building Brand Authenticity in Fast-moving Consumer Goods Via Consumer Perceptions of Brand Marketing Communications. Emerald, 2018.

MLA Citation

Abhishek, Dwivedi, and McDonald Robert. Building Brand Authenticity in Fast-moving Consumer Goods Via Consumer Perceptions of Brand Marketing Communications. Emerald, 2018.

Warning: These citations may not always be 100% accurate.