Skip to content
VuFind
All Fields
Title
Author
Subject
Call Number
ISBN/ISSN
Tag
Find
Advanced
Authenticity in branding – exp...
Holdings
Cite this
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
Authenticity in branding – exploring antecedents and consequences of brand authenticity
Bibliographic Details
Main Authors:
Kristine, Fritz
,
Verena, Schoenmueller
,
Manfred, Bruhn
Format:
text
Language:
eng
Published:
Emerald
2017
Subjects:
Branding,Brand perception,Brand relationships,Brand authenticity
Holdings
Description
Similar Items
Staff View
Similar Items
The impact of brand authenticity on brand attachment in the food industry
by: Ioannis, Assiouras, et al.
Published: (2015)
Brand authenticity: model development and empirical testing
by: Mike, Schallehn, et al.
Published: (2014)
The brand authenticity effect: situational and individual-level moderators
by: Amélie, Guèvremont, et al.
Published: (2016)
The impact of cultural authenticity on brand uniqueness and willingness to try
by: Sarah Song, Southworth, et al.
Published: (2016)
Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications
by: Abhishek, Dwivedi, et al.
Published: (2018)
×
Loading...