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The impact of brand authentici...
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The impact of brand authenticity on brand attachment in the food industry
Bibliographic Details
Main Authors:
Ioannis, Assiouras
,
Georgia, Liapati
,
Georgios, Kouletsis
,
Michalis, Koniordos
Format:
text
Language:
eng
Published:
Emerald
2015
Subjects:
Brand attachment,Brand authenticity
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Description
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