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The brand authenticity effect:...
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The brand authenticity effect: situational and individual-level moderators
Bibliographic Details
Main Authors:
Amélie, Guèvremont
,
Bianca, Grohmann
Format:
text
Language:
eng
Published:
Emerald
2016
Subjects:
Brand authenticity,Social exclusion,Emotional brand attachment,Self-authenticity
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