Managerial implications of predicting purchase behavior from purchase intentions: a retail patronage case study

Managerial implications of predicting purchase behavior from purchase intentions: a retail patronage case study

Bibliographic Details
Main Authors:	C. Robert, Newberry, Bruce R., Klemz, Christo, Boshoff
Format:	text
Language:	eng
Published:	Emerald 2003
Subjects:	Services marketing,Purchasing groups,Forecasting,Restaurants,Case studies

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