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Examining the influence of onl...
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Examining the influence of online retailers’ micro-blogs on consumers’ purchase intention
Bibliographic Details
Main Authors:
XiaoMing, Zhou
,
Qi, Song
,
Yu-yin, Li
,
Huimin, Tan
,
Hang, Zhou
Format:
text
Language:
eng
Published:
Emerald
2017
Subjects:
Brand equity,Purchase intention,Micro-blog,Perceived informativeness,Perceived persuasiveness
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